Muddy Paws Content Calendar 0

How to create a social media content calendar for your brand in 4 easy steps

By Liam Collard • Posted on June 20, 2020

If you’re just getting started in the social media world, you’ll soon learn that creating and posting content for your business can become seriously tedious. 

And sure, at first you’ll probably love it and want to play around with different styles to build a page you’re super proud of, but trust us… it can start to become quite a chore after some time.

That’s why we recommend you use a social media content calendar for your brand. By doing this, you can save yourself tons of time. Why? Because they key to a successful social media strategy is consistency. A calendar will allow you to post every day, or multiple times per day, relatively pain-free, and this will help you to keep in touch with your audience, and to build trust within your brand.

So, to make sure that you’ve got your platform looking perfect without the extra hassle, here’s how to create your own social media calendar…

Step One: Choose or Create a Social Media Calendar Template

This is basically an easy-to-follow blank canvas for you to visually see what you’re going to post. It’ll also allow you to recycle your content every so often, which is a great way to save even more time. 

We recommend using Google Sheets to create your social media calendar because it’s easy and it’s free. You could also use Trello or Asana, which is a great app for teams to collaborate, and gives you a more visual representation to follow. 

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Step Two: Choose Your Content

Once you have your calendar, you’ll need to start filling it up with relevant content. There’s absolutely no point in having a calendar or even posting on social media if your content isn’t attention-grabbing or relevant. 

How can you post content that’s relevant? Take some time to check out your competitors and/or other social media pages within your niche. Look at their posts, how well they’ve done, if there’s any engagement, and how well-received the content is from their followers. 

Write down a few things you like about their pages and try to keep this in mind when planning your social media calendar.

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Step Three: Content Creation

Once you know the direction you’d like to go, it’s all about creating the content. You could use apps like Canva to produce images, you could hire a professional to take photographs or videos for you, or you could simply make use of Stock Free images. 

We don’t recommend the Stock photos however, because you don’t really want to run the risk of seeing your images on other people’s pages. 

Then, there are also a few tools you could consider to help you find content to re-post. Feedly and Quuu are two platforms that’ll pull up relevant blogs, posts, and videos from various channels. In this way, you’ve got tons of high quality content waiting for you.

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Step Four: Scheduling Your Content

As we mentioned, posting to social media every day can be quite a pain. Luckily, there are a few tools you can consult that’ll schedule your posts for you in advance. 

By now, you should have your calendar up and running in such a way that you know what you’re going to post and when.

Tools such as Buffer and Hootsuite are great when it comes to scheduling, and they both allow you to link up all of your social pages in one place. These tools also give you information about your posts, such as your engagement, success, and the best times in which to post. 

And there you have it! How to create (and execute) a social media content calendar for your brand! 

But remember, Rome wasn’t built in a day, and oftentimes, having a successful social media page is all about trial and error. It’ll take time to learn, practice, and tweak your content so that you’re making the most of your platform, so don’t get discouraged if you’re not Insta-famous overnight!

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